It’s all about dealing with scarcity

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It’s a fact: long-tail marketing is not for everyone. There’s no doubt it can be an important driver of growth and fabulous ROI. But the success of this strategy will depend on your ability to make the most out of scarce data.

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Conducting keyword research: the answer lies in the long tail

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Long Tail Management

Keyword research should be an ongoing, iterative practice. Maximizing your ROI through long-tail keywords is a smart strategy to keep your search marketing campaign relevant and profitable.

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Why automated bidding makes sense

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January 20, 2014

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While some advertisers still insist on manual optimization, utilizing automated bidding offers key advantages to make your search marketing campaigns more successful. And your life easier.

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